Not all electrolyte replacements are alike. Endura® is a specialized supplement that supplies a unique blend of patented electrolyte minerals that are found in muscle cells. Endura supplies these important electrolytes, including high lev- els of magnesium, in a formula designed to enhance absorption of fluids and electrolytes to help replenish bodily fluids and sustain high performance.? MAINTAIN MAGNESIUM LEVELS? Endura is the first rehydration supplement with a significant quantity of magnesium, a key nutrient in energy production that is difficult to obtain from the typical diet. Approximately 50% of Americans are thought to consume inadequate levels of magnesium from their diet. Endura''?1/2'?1/2s patented formula is designed to provide high concentrations of magnesium''?1/2'?1/2essential for cellular energy metabolism''?1/2'?1/2without causing gastric discomfort. This special form of magnesium found in Endura allows for excellent absorption, which is espe- cially important for rehydration.? PLUS CARBOHYDRATES Endura supplies carbohydrates in the form of glucose polymers and fructose, delivered in a special, balanced ratio designed to help delay the onset of fatigue during strenuous activity. This glucose polymer and fructose blend is excellent for rehydration.? WHO SHOULD USE ENDURA? Individuals who need to supplement their diet in order to meet their fluid replacement and energy demands.? DRINK ENDURA FOR REHYDRATION For best results, don''?1/2'?1/2t wait until you feel thirsty to begin rehydrating. Take Endura on an empty stomach because intake of solid foods''?1/2'?1/2such as energy bars''?1/2'?1/2may impede rehydration efforts during exercise.